We were thrilled to work with a private, high net worth individual to promote conservation through recreation, as outlined by the US Forest Service. So Cal Discovery Park is poised to be the world’s first year-round mountain biking destination resort. The project served a dual purpose of engaging the local community in a better understanding their natural heritage through educational eco-tourism. Our team conducted a feasibility study and developed a business plan, and provided marketing, branding, entitlements, and public relations services.